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Portfolio

Services

About Me

Contact

E-Commerce

UI/UX Designer Role

Redesign

2025

Redesign

2025

Eliminating access barriers for 15% of potential users

A comprehensive redesign of the e-commerce subpage based on the Shoper system, combining a new visual identity with new WCAG standards and SEO optimization.

01.

35% Faster Loading

The previous page was loaded using images, which contributed to the slower page loading.

02.

From 0 to SEO Hero

The current design includes less images, which improves performance and SEO.

03.

100+ Hotjar Sessions

Design decisions based on the analysis of user behavior and the elimination pain points.

01.

35% Faster Loading

The previous page was loaded using images, which contributed to the slower page loading.

02.

From 0 to SEO Hero

The current design includes less images, which improves performance and SEO.

03.

100+ Hotjar Sessions

Design decisions based on the analysis of user behavior and the elimination pain points.

Brand Subpage

Challenge

The challenge was to adapt the design to existing components in the Shoper platform and integrate the client's extensive SEO text without losing usability and visual consistency.

Project Outcome

Performance

50% Faster Delivery

Shoper's pre-built components accelerated implementation while integrating new brand identity and WCAG-compliant "About Us" page.

Data

Data-Driven Success

Analysis of over 100 Hotjar sessions allowed us to eliminate the identified issues. These changes will improve search engine rankings, addressing the low visibility that limited the brand's reach.

SEO

SEO & Visibility Growth

We implemented rich text sections to support positioning, which directly translated into higher brand reach while maintaining visual consistency.