Redesign

Redesign

Redesign “About Us” page, with new WCAG accessibility standards.

Redesign “About Us” page, with new WCAG accessibility standards.

Industry

E-Commerce

Company Size

Mid-Size

Role

UI/UX Designer

Implementation

In Progress

Industry

E-Commerce

Role

UI/UX Designer

Company Size

Mid-Size

Implementation

In Progress

Project Overview

Goal

The project's goal was to redesign the website, ensure its compliance with the new WCAG requirements, and implement a new brand identity.

Project Overview

Goal

The project's goal was to redesign the website, ensure its compliance with the new WCAG requirements, and implement a new brand identity.

Challenge

Brand Subpage

The challenge was to adapt the design to existing components in the Shoper platform and integrate the client's extensive SEO text without losing usability and visual consistency.

Challenge

Brand Subpage

The challenge was to adapt the design to existing components in the Shoper platform and integrate the client's extensive SEO text without losing usability and visual consistency.

Solution

Solving Client Pain Points

Client required rich product text to boost search rankings, addressing poor visibility that limited brand reach.

Solution

Solving Client Pain Points

Client required rich product text to boost search rankings, addressing poor visibility that limited brand reach.

100+ Hotjar Delivery

Competitive analysis of rival platforms plus Hotjar tracking of real user behavior shaped targeted redesign decisions.

100+ Hotjar Delivery

Competitive analysis of rival platforms plus Hotjar tracking of real user behavior shaped targeted redesign decisions.

50% Faster Delivery

Shoper's pre-built components accelerated implementation while integrating new brand identity and WCAG-compliant "About Us" page.

50% Faster Delivery

Shoper's pre-built components accelerated implementation while integrating new brand identity and WCAG-compliant "About Us" page.

35% Faster Loading

The previous page was loaded using images, which contributed to the slower page loading.

From 0 to SEO Hero

The current design includes less images, which improves performance and SEO.

Compliance with WCAG

The new look is fully responsive and contrasts have been improved with WCAG standards.

35% Faster Loading

The previous page was loaded using images, which contributed to the slower page loading.

From 0 to SEO Hero

The current design includes less images, which improves performance and SEO.

Compliance with WCAG

The new look is fully responsive and contrasts have been improved with WCAG standards.

New and Old Views

New and Old Views

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