Redesign
Redesign
Redesign “About Us” page, with new WCAG accessibility standards.
Redesign “About Us” page, with new WCAG accessibility standards.
Industry
E-Commerce
Company Size
Mid-Size
Role
UI/UX Designer
Implementation
In Progress
Industry
E-Commerce
Role
UI/UX Designer
Company Size
Mid-Size
Implementation
In Progress
Project Overview
Goal
The project's goal was to redesign the website, ensure its compliance with the new WCAG requirements, and implement a new brand identity.
Project Overview
Goal
The project's goal was to redesign the website, ensure its compliance with the new WCAG requirements, and implement a new brand identity.
Challenge
Brand Subpage
The challenge was to adapt the design to existing components in the Shoper platform and integrate the client's extensive SEO text without losing usability and visual consistency.
Challenge
Brand Subpage
The challenge was to adapt the design to existing components in the Shoper platform and integrate the client's extensive SEO text without losing usability and visual consistency.
Solution
Solving Client Pain Points
Client required rich product text to boost search rankings, addressing poor visibility that limited brand reach.
Solution
Solving Client Pain Points
Client required rich product text to boost search rankings, addressing poor visibility that limited brand reach.
100+ Hotjar Delivery
Competitive analysis of rival platforms plus Hotjar tracking of real user behavior shaped targeted redesign decisions.
100+ Hotjar Delivery
Competitive analysis of rival platforms plus Hotjar tracking of real user behavior shaped targeted redesign decisions.
50% Faster Delivery
Shoper's pre-built components accelerated implementation while integrating new brand identity and WCAG-compliant "About Us" page.
50% Faster Delivery
Shoper's pre-built components accelerated implementation while integrating new brand identity and WCAG-compliant "About Us" page.
35% Faster Loading
The previous page was loaded using images, which contributed to the slower page loading.
35% Faster Loading
The previous page was loaded using images, which contributed to the slower page loading.